La Grange Restaurant & Bar: Branding and website build
Milkshake Interactive created the brand identity and website for La Grange, Chef Peter Adams' new restaurant in Kendall Yards, Spokane. In its first month, before opening, the site drew 1,600 visitors.
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Peter needed a brand, a website, a Google Maps listing, and an online menu, so people could find a restaurant that didn't exist yet. This wasn’t simply about delivering a logo and website; it was about crafting a unique brand presence from the ground up.
How it started
From sketch to brand logo
It started as a back-of-the-napkin sketch of a grange from Peter's youth and his time in France. That sketch became the brand. The brand became the story of a chef, a place, and locally sourced food. And the story became a fast site that gets a guest from the menu to a reservation in a few taps.
Illustration of a stone grange with a thatched roof, the La Grange logo
How we approached the project
  • We led with the location
    The design draws on France, the Palouse landscape, and the character of a grange hall: the materials, the palette. La Grange feels like Spokane from the first screen.
  • We named the story
    Instead of a generic farm-to-table claim, the site names the farms and growers behind the menu.
  • We made the hard things easy
    Menu, reservations, hours, and directions are never more than a couple of taps away on a phone.
  • We built it to be found
    The site has Restaurant structured data, plain-text address and hours, and clear answers to the questions guests actually search for. Search engines and Artificial Intelligence (AI) tools can describe La Grange accurately.
What we built
Screenshot of La Grange website
Social doesn't happen on its own.
The social side
La Grange partnered with Katrina Buttler of Disco Pickle Studios. We built the brand and the site. Katrina carried it into the feed.
Where those two meet is where guests actually find you.
Where site visitors came from
None of it was paid.
  • 711
    Social
  • 356
    Google
  • 310
    Direct
  • 223
    Referral
  • 1,600
    Individual visitors in the first month, before opening
  • 89%
    web traffic on mobile
  • 0
    Zero paid advertising
We're proud of La Grange.
If you run a restaurant or small business and want to improve your brand, website, or something else, tell us in the form below.
Milkshake Interactive is a web design and development agency based in Spokane, Washington.